Keywords are terms or words that relate to particular topics. Keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase their online sales.
Keyword research is the first step towards a successful search engine optimization campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website.
The selection of keywords should always be based on various aspects such as product names, services, brands, or general terms. Often times, people forget about targeting geographical terms when they have global presence.
When doing keyword research, it’s highly recommended to do a very thorough market research analysis to find the best keywords used by search engines to find products and services online – and find out what keywords are targeted by competitors who are doing well in marketing on the internet.
The first step in finding the best keywords is to make a list of the products, topics, and services that you offer. You can also make good use of your website logs to know which keywords have brought you the traffic in the past.
Be sure to select keywords that clearly define your business and products to drive traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being sales.
Today, users of search engines are aware of how they work, for searching products and services on the net. Users always look for the better products, locations, etc. Therefore, you should cover all terms for each – products, locations, etc.
There are numerous tools available which will help you identify keywords that are suitable for search engines. The challenge here is to determine which keyword is the best to generate traffic.
The landscape of search engines have went through some drastic changes over the years. Not only with technology, but also with various partnerships between the many different searches companies as well.
You might be running your search engine queries on a particular search engine, although who is actually supplying the results – it could be a different company altogether.
Below, is a list of the search engines that feed your precious keywords:
Yahoo
Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture).
Google provides the primary search engine results to Google AOL Search and also Netscape. Google also supplies paid listings to Lycos, Ask, Netscape, AOL Search, and HotBot. It also supplies secondary results to HotBot and receives its directory data from DMOZ.
Lycos
Lycos receives the directory search results from DMOZ, primary results from Ask, and paid listings from Google Adwords.
Hotbot
Hotbot receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google Adwords.
Ask
Ask provides primary results to Ask, Hotbot, and Lycos. It receives secondary search results from Teoma and the directory results from DMOZ, with paid listings from Google Adwords.
In relations to marketing, search engines can provide anything you want to know. If someone is looking for something, they normally refer to the search engines. When they type it in, the highest sites on the engines will show – which is normally where the visitor will go.
By keeping good position on the search engines, you’ll be near the first for visitors who are looking for a certain product. You can make a lot of money with search engines as well, if you know what you are doing.
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